Vaastu Shastra
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New age web design:
Believers in vaastu shastra say the Indian science, which seeks to create harmony between nature’s five elements – earth, fire, water, air and space – man and objects, can be directly applied to the web, just as it is to home design.
“Just as the world comprises of the five basic elements, each website has five elements and these need to be in balance with one another,” says Dr Smita Narang, author of Web Vaastu, a new book that marries vaastu laws with the Internet.
The book has proved popular with businesses.
I just bet it has.
Websites look to ‘vaastu shastra’ for more hits
Vaastu Shastra for dummies:
Enumerating the principles Narang advices that the that the ratio of the page width to height should never be more than 1:2, ideally 1:1. She suggests that the distribution of the layout be such that the North and East bear 25 per cent of the weight while the North East remains empty and the North West bear half the weight and South and South West carry about 75 per cent of the load.
Importantly, the website should be bottom-heavy and any type of projection or retraction should be avoided, Narang explains.
The address of the website should be placed in the South, West or South West. This is also the portion of the website that should be the heaviest. According to Narang the center, ‘brahmastaan’, should not be occupied with heavy graphics. The same applies for the North, East and North East. Kapoor says that according to Feng Shui the logo should be in the top-middle or the right-hand top corner.
As per Feng Shui the pyramid is a symbol that one should be careful about. It signifies that the energy is being pulled up . So while it may be great for the construction business, using it on a website for furniture would mean its end,” Kapoor says.
She advices the use of the metal element in the form of coin shaped cursor for all websites. There is also paraphernalia like the unicorn, fruit and dragons that can be placed on the owner’s desk to usher in luck for the website.
As far as fonts are concerned, vaastu suggests that you use ones that are either straight or tilted to the right to “conserve energy.”
Auspicious ratios are 1:1, 1:2, 1: 2.5 and 1:1.5. Solid fonts should be placed in the South and West corner, never in the East or North. Also, graphics in stable shapes like rectangle, square and circle are advisable while irregular ones like triangle, trapezium and pentagons will spell doom.
Now vaastu ‘n Feng Shui for your website
I bet you’ve already started redesigning your site to make sure those fonts don’t waste any energy and eliminate harmful triangles.